Zanella

The Project

Zanella is an Italian menswear brand, best known for its high quality fabrics and iconic trousers. To celebrate Zanella’s acquisition, Tengram Capital Partners wanted a deal toy that would reflectthe craftsmanship of the brand, and incorporate the product in a creative way.

Inspiration

While brainstorming with the client, the team was inspired by an image of a vintage sewingmachine, and the fabric sample provided by Zanella. The team thought the metal machineminiature combined with a traditional wood and stone worktable would showcase the heritage ofthe Italian brand. In addition, instead of blatantly displaying the trousers, the team thought of amore abstract way to put the product under the spotlight. We decided to place a fabric sample on top of the table, making it look like a work in progress. Zanella arranged to have original fabricsamples sent directly from their Italian factory, so that they could be incorporated into each ofthe deal toys.

Results

The final product is a mixture of symbolic elements which form a unique memento. The clientswere very happy with the results, and gave kudos to the account manager that made their ideascome to life through this elegant deal toy.